Books for Books
BooksForBooks is an online book trading site aimed at college students. Their logo design was focussed on the idea of a book being more than a static item to use and shelf, but something that had continuing potential.
Cradle
Cradle is a credit insurance company. Their logo needed to evoke a sense of ease and relief, while reinforcing the concept of support. I used an abstracted "smile" shape that also mimicked a cradle, and open, friendly text to achieve this effect.
Cynthia Szoradi
Cynthia Szoradi is a real-estate agent on the Main Line. Her logo needed to evoke a modern, upscale sensibility, while still being down to earth and natural.
House America
HouseAmerica's web service allows you to monitor the value of your home and your neighbors' homes. Their logo needed to illustrate the idea of increasing value without getting too "financial" or "techy".
MicroMRI
MicroMRI is revolutionizing the MRI by using RF technology to actually look inside the bone, alleviating the need for biopsies. Their logo needed to communicate a firm foundation, and a product that was about looking closer.
Recess
Recess places marketing at youth-oriented events all over the world. Their logo needed to be fun, hip, and convey an active, edgy sensibility while still being staid enough to work in "business" circles.
