Books for Books
Books for Books is an online book trading service aimed at college students. My goal in this project was not only to communicate the brand to the consumer, but also work with the company to develop the trading system both functionally and graphically.
Launch Site
Cradle
Cradle is a debt relief company. They needed a friendly consumer site to sell a product that in essence is sort of "dry" and "financial". In this comp I attempted to keep the site light and fresh by using bright colors and simple shapes to balance out the serious subject matter.
CredCo
Credco sells credit reports. It's a tough and cluttered market. This comp was done with the idea of separating CredCo's MyPrivateCredit brand from the competition. I wanted to make their site look modern and easy-going, yet trustworthy as well.
Cynthia Szoradi
Cynthia Szoradi is a real-estate agent on the Main Line. Her site needed to have a modern but homegrown feel, and also deliver a lot of great info about main line living. I kept the site simple and elegant so that it not only had the right vibe, but it was also easy to use.
Launch Site
House America
House America's web service allows you to monitor the value of your home and your neighbors' homes. The site comp needed to convey the quality of a well built resource, but without coming across as too "financial" or "techy".
MenoCheck
Menocheck makes Menopause indicator tests. For this comp, the site needed to be soft and feminine while still looking pharmaceutical enough so that people could understand the product within that environment.
MicroMRI
MicroMRI is revolutionizing the MRI by using RF technology to actually look inside the bone, alleviating the need for biopsies. Their site needed a quick but impactful overhaul for an upcoming trade show. We kept the site focussed on delivering information as quickly and simply as possible.
Launch Site
The Philly Apartment Company
The Philly Apartment Company needed a site that felt hip and modern, but more importantly, functioned as an apartment hunting resource. The resulting site is light and easy to browse, but also communicates a subtle, urbane vibe.
Launch Site
Peachtree Settlement Funding
Peachtree Settlement Funding had a site that was cluttered and difficult to navigate. They needed a clean modern look for a new advertising campaign. I worked with a team of marketers to come up with a compelling concept for the campaign and a tasteful, subtle design for the brand.
Unreal Marketing
Unreal Marketing does internet marketing for a diverse range of clients. I helped them distill their decades of experience and cache of products into a site that positioned them as a results driven leader in online marketing.
Launch Site
WT Direct
WTDirect is a subsidiary of Wilmington Trust. I designed this comp to be a contender in the competitive rate, online loan market. They wanted a sleek look that positioned them with both the seniority of a brick and mortar bank and the modernity of a dot-com.
